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Organic Traditions

Project overview

Organic Traditions is a globally recognized superfood company with over 100 organic products ranging from matcha and adaptogens to ancient grains and wellness elixirs. Despite strong product quality, the brand was underperforming in search visibility and organic traffic.

Our mission was to craft a search-focused digital strategy rooted in technical SEO, content architecture, and optimized messaging. By identifying gaps in their organic reach and improving their keyword targeting across the funnel, we positioned the brand as a top contender in the competitive superfoods market. This comprehensive SEO effort helped Organic Traditions drive targeted traffic, improve user engagement, and increase revenue from organic channels.

Challenges & constraints

When creating a detailed case study, it’s important to provide comprehensive information that communicates the story of the project, including the challenges faced, the solutions implemented, and the achieved results.

Projects solution

Our approach was centered around high-impact, scalable SEO strategies tailored to Organic Traditions’ product range and customer intent.

1. Technical SEO Audit & Remediation

2. On-Page Optimization & Keyword Mapping

3. Content Strategy & SEO Blogging

4. Search-Optimized Messaging

Business Impact

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We focus on a blend of technical site health, long-tail keyword segmentation, content authority, and niche landing pages to bypass generic competition and capture bottom-funnel traffic.

It's not just design—it's strategic keyword targeting, clear service messaging, proof of expertise (case studies, certifications), and optimized UX that reduces friction and boosts lead submissions.

A broader, well-structured keyword tree ensures visibility across buyer stages—from awareness to decision. In this project, a 5× keyword growth translated directly into more qualified leads across all service categories.

Project

SEO Transformation for Organic Superfood Brand

Category

SEO / E-commerce Optimization

Client

Organic Traditions

Country

Canada

Date

April 2022

Duration

9 Months

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