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Mobile Optimization
Analytics Tracking
Keyword Research
sdh

Project overview

SDH Global is a premium software development company offering high-end DevOps, cloud solutions, and custom software development services to clients across the US and international markets. Operating in one of the most competitive digital industries, SDH needed a sharp SEO and marketing strategy to increase their visibility, reach high-intent prospects, and grow inbound leads without relying on paid channels.

We launched a fully integrated digital marketing campaign focusing on technical SEO, content-led authority building, and conversion-oriented landing page design. The strategy was designed not just to attract traffic—but to attract the right traffic: enterprise buyers searching for advanced digital solutions.

Challenges & constraints

  • Highly saturated market for keywords like “DevOps services,” “custom software development,” and “cloud DevOps consulting”
  • The site had a strong visual identity but lacked technical SEO foundations and structured landing pages
  • Needed to stand out against large competitors dominating search and backlinks
  • Conversion paths were unclear for niche, service-specific search terms

Projects solution

We developed a multi-channel, high-performance SEO and digital marketing strategy to support long-term growth:

1. Technical SEO Audit & Execution

  • Conducted comprehensive audits to fix crawl issues, indexing gaps, site speed, Core Web Vitals, and mobile responsiveness
  • Implemented schema markup, optimized URL structure, and cleaned up duplicate content

2. Strategic Content Marketing

  • Produced authoritative blogs, case studies, and resource content targeting enterprise buyers and decision-makers
  • Integrated keyword clusters that aligned with commercial and informational search intent

3. Off-Site SEO & Brand Authority

  • Earned backlinks from relevant high-authority technology, business, and industry-specific publications
  • Built strong off-site brand signals aligned with target services

4. High-Converting Niche Landing Pages

Designed and launched laser-focused landing pages targeting specific verticals such as:

  • DevOps for fintech startups
  • AI-powered product development
  • Custom enterprise software solutions

Each page built to rank and convert for narrow, high-commercial intent keywords

Business Impact

  • 2× increase in organic traffic within the first 8 months
  • 5× growth in keyword portfolio, with strong movement into competitive SERPs in both U.S. and global markets
  • Significant improvement in rankings for high-intent keywords such as “DevOps outsourcing USA” and “custom software team for startups”
  • Marked improvement in lead quality, with increased conversion rates on newly developed landing pages

Lets address your questions today!

We focus on a blend of technical site health, long-tail keyword segmentation, content authority, and niche landing pages to bypass generic competition and capture bottom-funnel traffic.

It's not just design—it's strategic keyword targeting, clear service messaging, proof of expertise (case studies, certifications), and optimized UX that reduces friction and boosts lead submissions.

A broader, well-structured keyword tree ensures visibility across buyer stages—from awareness to decision. In this project, a 5× keyword growth translated directly into more qualified leads across all service categories.

Project

Comprehensive Digital Marketing & SEO for SDH Global

Client

SDH Global

Industry

Custom software development

Country

USA, Canada, and Germany

Date

August 2024

Duration

Ongoing

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